Saharro Social Programs                                 

One of Oceanaleen’s most significant programs is the Saharro, a system promoting exercise and well being with picking up rubbish. Saharro also manages development of social and commercial strategies to reduce rubbish. It does this through urban community based activities, commercial design and liaison, and media marketing. 

Saharro is funded by "Double your money", with the infrastructure, information and technology feeding into all the Oceanaleen programs.

Urban community programs

Saharro takes picking up rubbish and contributing to the community back to an individual, present level. The great thing about picking up litter is it removes the mind from day to day life. People pay a great deal of money to escape the stress of daily living, whether it be watching all types of movies or TV at home, playing video games, going to clubs, the cinema or theatre or public bars – these are all forms of escapism. It is more socially acceptable to pick up dog litter than actual litter. This demonstrates people can change their habits with good influence since ten years ago people just left the waste where it was.

Scientific studies

A report by Dr Karin Martin about the increased level of indoor technology based activities effects on children’s development showed them to be losing touch with the health, wellbeing and educational benefits. Contact with nature is claimed to benefit their social development, personal, physical and mental health. The benefits, which ultimately can be extended across all ages, can be surmised as:

• Decreased risk of obesity, including long term associated health risks such as heart and circulation problems.
• Increased motor skills
• Enhanced learning and development
• Improved mental health
• Improved stress management

Changing attitudes

At an individual level Saharro is about restoring the community and the responsibility of maintaining the urban habitat. No-one is being forced not to pick up rubbish, so why aren’t people going for a walk and picking up rubbish in their streets? Incentives for picking up litter have devalued the tasks social responsibility, placing it in a category where only people desperate for money remove rubbish. Society then brands people picking up rubbish as being desperately poor.

People live in a way which is often not fully conscious, we do not realise the properties of cause and effect and much is taken for granted. It is tunnel vision formed by distraction, stress or fear based anxiety. Saharro actually exploits the stress by providing a diversion and relief from it. The majority of the population of the world can drive cars, a task requiring a host of intelligent and cognitive skills – we underestimate ourselves in being overwhelmed by picking up rubbish.

Picking up litter is extremely diverting. It can quickly become a type of game to see how good you can become. People start by picking up just the larger items and end up chasing around the smallest scraps. Saharro will attempt to overcome the typical apathy and disinterest in people which permits them to walk straight past rubbish. The virtues of escapism in picking up litter can regenerate community values which will ring true to everyone.

A typical street will have about a hundred residents and it would only take one of them picking up rubbish for 10-20 minutes a week to keep it clean. Saharro will produce the guidelines to get people to take a block and give them the responsibility of cleaning it – it will be theirs. Others will get the parks and the roadsides. This will instil the pride and confidence within the person picking up the rubbish at a level dismissing any abusive comments or negative perceptions. It can be policed at a glance.

Saharro via the Oceanaleen, “Double your money” and Briggs Aerospace Technologies will start a community group activity which will give volunteers a section of land to look after with set goals.

Saharro in schools: modern day Super-heroes

One of the goals of the Saharro program, linked to the Bordiva and Oceanaleen ground teams is a program for these professionals to visit schools.

The program will operate for a morning or full day of the ordinary working week. Both Oceanaleen ground teams and Bordiva crews will be trained in giving talks to the public about what they do and why it is important to try to reduce litter. For school talks, schools will be asked if they would like a visit from an Oceanaleen team. This would then lead to a meeting and talks, possibly with a local environmental groups involvement also to include and embrace as much of the public as possible.

The events will be open to corporations and other organisations wanting to know more about Oceanaleen, the Oceans and our impact as humans upon it. Crews will have the ability to provide suggestions to companies about how they can reduce waste, and resources will provide information as to how various companies can get help or more consultation to reduce their products impact.

Without the proper education many people do not see the point in tidying up after themselves. These people often take life for granted, which is a life less appreciated, or a life of reduced quality as a result of not being able to fully appreciate it. The Ground teams and Bordiva crews will form positive role models to the children in reducing waste.

Media marketing

Saharro marketing will also target the wealthy, for many of whom picking up rubbish is “above”. The lower incomes still look to the wealthy for role models, and to encompass this sector in the marketing means people looking up to these people often follow suit. This is the same reason people aspire to buying premium motor vehicles and brand name clothing.

It is our community and because people have wealth does not exempt the rich from responsibility, and picking up rubbish is a way they can feel more grounded. The wealthy have feelings; they want to do something positive: wealthy people will be “Double your money” contributors after all. If we are lucky enough to be financially successful it should be a cause to show more appreciation for the society and community which made the wealth possible.

This is a world where we are sometimes slow to learn – driving under the influence of alcohol is still legal is several U.S States, as is driving while talking on a phone. Electric shock therapy is still used, not to mention a host of other examples in the “advanced” West. Saharro transcends laws and places conscientious conduct responsibility back into the hands of the individual. The ultimate goals of Saharro are to produce United Nations resolutions.

Commercial development

Saharro will develop schemes and technologies and introduce them to countries around the world.

One Saharro program is to create a centre for calibrating how recyclable packaging is for companies and businesses developing containers for their produce. The system concept creates a measurable means of accountability in a products packaging materials – how long will it take to decompose, is it biodegradable, and is it recyclable – all questions met by the program. This is similar to the safety standards scheme used to measure how safe motor-vehicles are.

The centre will start as being a pace where companies volunteer their packing for a professional appraisal of the qualities of their intended or actual packaging. This will rate how the item is packed with considerations to different materials and give a rating out of 5. A low score will be packaging with little or no recyclable quality. Items with reduced plastic will rate highly: a “reduced plastic” logo is already found on many items.

The centre will give a complete assessment on the submitted article and make any required recommendations on how to improve the packaging to better suit both the consumer needs and the environments concerns: glass containers produced today could be around for millenniums for example, longer than plastic so arguably plastic is superior for the environment than glass in several aspects.

The longer term goals of this part of the Saharro program would be to add to the present recycle logo on bottles and plastics to include a rating of how recyclable the product is. Although commercially this may have little sales impact on consumers – since few people read the packaging prior to purchase, the system will police business and companies to meet increasing standards for packaging.

Building materials

Another effort targets research and development into replacing wood chips with recycled plastics. These can be used in place or in competition with polystyrene blocks for example when building to save concrete, actual wall materials for houses, both interior and exterior, instead of plaster boards use a plastics sandwich and so on. Environmentally this means rubbish cleaned from the Ocean and pressure is taken from the wood chip industry.

Reusing materials for things such as materials is a simple matter of preparation. Polystyrenes, Plastics and foils - the bulk of all rubbish - can be sterilised, shredded then glued for use as low cost building materials. Research would look into ways of reducing the flammability of plastics when standards have to be met. Saharro will push to make the practise standard with efforts to attain government regulation. Replacing chipboards with clean waste is similar to recycling waste water for human consumption. The net effect of this recycling is a larger reduction in needless waste of forestry assets under severe pressure.

This has the effect of sustaining the forestry industry and reducing carbon. The great news for this program is the United Nations is aggressively instigating policy measures to stop deforestation. The amount of plastics available for the technologies will reduce deforestation, because it will be cheaper to use plastics and there will be no profit in cutting down rainforests. The only problem then for preventing deforestation is tree’s cut down for farmland.